This September’s Savage X Fenty broadcast will be Rihanna’s second event for the brand since its launch in 2017. One year ago she held a show at the Brooklyn Navy Yard that opened with modern dancers followed by the likes of Gigi Hadid, Paloma Elsesser, and Duckie Thot in some of the sexiest lingerie to ever walk a NYFW runway. Infamously, the show was closed by a nine-month-pregnant Slick Woods in nothing but a thong, pasties, and teensy bodysuit. Immediately after her runway turn, Woods went into labor and delivered her son, Saphir.
Produced by the unscripted arm of Endeavor Content and Amazon, this year’s documentary is expected to offer similar levels of drama as well as behind-the-scenes access to the making of the collection. “Rihanna has conquered the worlds of music, film, beauty, and fashion. She has reinvented the idea of what fashionable lingerie should be for a global customer. The brand authentically reflects empowering statements of inclusivity, body positivity, and fun! The Savage X Fenty show promises to be a groundbreaking and truly unique experience, and we’re thrilled to give our global customers an exclusive front-row seat,” said Amazon Studios head Jennifer Salke in a release.
This is all good and well, but the question remains: Is this a proper fashion show? And if yes, when and where is it? A press release hints at a potential New York Fashion Week activation, noting that the documentary is in partnership with NYFW: The Shows, IMG’s proprietary New York Fashion Week programming. While the CFDA’s new five-day schedule is already pretty jam-packed with runway shows and events, it’s obvious to say: We’ll make time for Rihanna.
