The entertainment industry generates hundreds of billions of dollars each year in revenue. However some market analysis reveals a steady decline over the last decade or so. Many question the ability of the entertainment industry to achieve continual success. Several factors, some of which can be controlled and others which cannot, need to be taken into consideration.
A failing economy can have a drastic affect on the movie industry. It cannot be controlled and often is difficult to anticipate given the normal fluctuations. When budgets are tight, consumers spend less and eliminate unnecessary goods and services. Lowest on the priority list are expenditures for entertainment, which includes trips to the movie theatre as well as rentals. Families who once excited over the newest releases find other low cost or free means of enjoyment. No industry is recession proof and economic downturn can be devastating in any sector.
Advances in technology can also impact success of the movie industry. Evolution of computer technology and the internet change the way movies are produced and distributed. Consumers are becoming used to instant gratification and having the world at their fingertips. The entertainment industry must keep pace with the ever changing technology in order to stay competitive and attract customers.
If film makers continue to produce quality films on a regular basis it may help to ensure continued success of the movie industry. People flock to theatres for several reasons. Movie previews draw in eager crowds wanting to be first to see the newest releases. But an even better incentive than that, is the joy found in watching a great movie with a group of people. And the feeling you have when leaving the theatre, realizing you have just witnessed the birth of a classic. Or it may simply be the stirring of emotions from a touching movie that pulled at your heartstrings, an action flick that kept you on the edge of your seat, or a comedy that made you laugh so hard your stomach hurt.
Great films will keep the film industry alive and successful in the 21st century and beyond.
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