And despite the public relations disaster at the Toronto launch of the service, Netflix does change the game in Canada.
At Cdn$7.99 for unlimited viewing, the offering to Canadians is cheaper than what is available to Americans — US$8.99 — but that's also because the content offering isn't as deep north of the 49th parallel.
Netflix is not extending its mail-order service to Canada, for one thing, but only online streaming to computers, Apple handheld devices and to televisions connected to PS3 and Wii gaming consoles. Support for the Xbox 360 will be added later this fall.
And while Netflix co-founder and CEO Reed Hastings quipped that the catalogue available in Canada was "more than any person could watch in a lifetime", the movies and television shows in that catalogue are older titles.
A Canadian company, Zip.ca, provides a mail-order service for DVDs and Blu-ray, but has not yet rolled out an online service.
Canadians looking for more streaming video options for the living room might be better off with can look to Microsoft and Sony, both of which offer rental and purchase options of both movies and television through their respective Xbox 360 and PlayStation 3 entertainment consoles.
Microsoft's video content is delivered through its Zune brand and has been available in Canada for a couple of years.
Sony's Video Delivery Service was launched in Canada this summer, and delivers movies and television to users through PS3 and PSP handhelds. It offers movies and television for rental or purchase,
Content — in standard and high-definition — can be rented — movies start at Cdn$3.99 — or purchased — Cdn $9.99 and up for movies, Cdn$1.99 and up for TV shows — and is all delivered digitally.
And the PlayStation Network keeps track of your purchases, so you're able to re-download purchases if you need to.
When it rolled out, movies like Avatar and Kick Ass, which had just hit video stores, were available. As of today, Date Night and Russell Crowe/Ridley Scott version of Robin Hood are on offer.
The viewing options in Canada available from PlayStation Canada and Xbox Canada are much more timely than what is available through Netflix currently.
But Netflix's one price for all you can eat strategy will make them a serious contender as they sign more licensing deals, and build out the catalogue of content available to Canadians.
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